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Words That Work: Its Not What You Say Its What People Hear
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Publisher: Hyperion
Words That Work: Its Not What You Say Its What People Hear
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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Details of Words That Work: Its Not What You Say Its What People Hear Title: Words That Work: Its Not What You Say Its What People Hear
Author: Frank Luntz
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2007
Publisher: Hyperion
Language: English
Author: Frank Luntz
ISBN:
1401303080
ISBN-13:
9781401303082
Binding: Paperback
Publishing Date: 2007
Publisher: Hyperion
Language: English
New Book by Nandan Nilekani, Co-founder of InfosysInfosys co-founder Nandan Nilekani, who has been a key player in India's growth story and was chosen by Time magazine as one of the hundred most influential people in the world, points out that the country's future rests on more than simply economic growth; it also depends on reform and innovation in all sectors of public life.
Buy Nandan Nilekani's new book: "Imagining India"
Buy Nandan Nilekani's new book: "Imagining India"
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