Book: Words That Work: It's Not What You Say, It's What People Hear Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Details of Book: Words That Work: It's Not What You Say, It's What People Hear Book: Words That Work: It's Not What You Say, It's What People Hear
Author: Frank Luntz
ISBN: 1401302599
ISBN-13: 9781401302597
, 978-1401302597
Binding: Hardcover
Publishing Date: 2007/01/02
Publisher: Hyperion Books
Number of Pages: 324
Language: English