The World Of Fashion

- Introduction to Fashion
- The Evolution of Fashion
- Fashions: 1900 to the Present
- The Powerful Consumer
- Ever-Changing Fashion and Its Acceptance
- The Multicultural Consumer & Fashion
- Fashion in the Global Marketplace
- Careers in Fashion
- The Producers of Raw Materials
- The Textile Industry
- Furs and Leather
- The Fashion Merchandise Industries
- Apparel: Women's, Men's, and Children's
- Intimate Apparel
- Fashion Accessories
- Details and Trimmings
- Cosmetics and Fragrances
- Home Fashions
- Designing and Manufacturing of Fashion Apparel and Accessories
- Fashion Forecasting for Designers and Manufacturers
- Elements and Principles of Design and Developing a Fashion Collection
- Apparel and Accessories Manufacturing
- Outsourcing Fashion Design, Production, and Management
- Merchandising Fashion
- Resident Buying Offices and Other Fashion Information Sources for Retailers
- The Fashion Retailer
- Advertising, Special Events, Publicity, and Visual Merchandising
- Over 300 photographs in full color that illustrate current fashion trends
- New chapters on multicultural retailing and on outsourcing fashion, design, production, and management
- Profiles of leading individuals and firms to provide additional information that will help students launch successful careers in the fashion industry
- Updated content throughout to reflect changes that have taken place in the fashion industry, such as the impact of mergers/acquisitions, Internet shopping, and media
- Updated Point of View readings for each unit
- Instructor's Guide provides suggestions for planning the course & using thetext
- PowerPoint Presentation provides outlines and ideas for lectures; PC and Mac compatible