How The World`s Leading Companies Run Their Businesses

What drives today's top organisations? Profit? Fear? Greed? Competition? Labour relations? Government regulations? Customer needs? Reactions to events? Tradition? Or could it be strategic vision? Now there's a way to find out. Because what drives many leading enterprises is an affirmation of philosophy and direction, often called a mission statement. A mission statement is developed by a business or organisation to focus people on: What the entity is about. Where they think they are going. How they intend to get there. And for the first time, here is a collection of mission statements of leading organisations from all over the world, selected by exports in the field. Organisations such as: Coca-Cola, McDonald's, Toyota, Ford, British Airways, Johnson & Johnson, American Express, Apple Computer, IBM; ICI Microsoft, British Telecom, Bayer, Glaxo, Federal Express, Tesco, WH Smith, Bass, Procter & Gamble, Shell, Hertz, Bowater and on, and on, 101 in all.