World Wise: What To Know Before You Go

Targeting Americans doing business throughout North America and abroad, this book bridges the gap between buttoned-up culture textbooks and flippant how-to guides about global business and communication. World Wise: What To Know Before You Go covers topics ranging from general etiquette to business philosophies in specific regions of the world. It is suitable both for the seasoned professional involved in international business hoping to sharpen skills and the newcomer to the global business scene. Denslow seeks to help the reader overcome cultural misunderstandings common to Americans and establish effective working relationships around the world.