
The book focuses in detail on the design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book.
Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs.
She previously taught at the universities of Southern California, Ohio and George Mason.
| george t milkovich seema sanghi tammie carter laurence mitchell m l narasaiah | brian l weiss robert w blake robert rosenthal antony copley sinclair lewis |