Writing

Why do some sales letters get spectacular results, while others are instantly consigned to the bin?If you want to know how to create truly successful sales letters then look no further. Drayton Bird, the internationally renowned expert on direct mail, reveals here the secrets of his trade.Acclaimed... More

Learn the formula for great business writing, by learning just a few simple. Important rules and how to use them. You will see the positive results in your self image. Career, and in your increased value to your organization. You will gain confidence as you gain skill and be able to communicate conf... More

There are rules and procedures in every company. There are policies that have evolved over time and May, or may not, be written. There are practices and precedents that may be tested in court. These are all good reasons for developing an HR Manual (some might call it an Employee Handbook), but the m... More

This book is a travel journal, by a 'Barbarian' as Henri Michaux designates himself, who relates his journey through southern and eastern Asia. he was then barely thirty, in 1931, and yet, he was no wide-eyed tourist. This book is full of subjective glimpses that cover a wide swathe of Asia- India, ... More

A beautifully illustrated guide to Kerala and all aspects of life within the state... More

Your guide to easy, modern letter writing. Lillian Eichler Watson, famous authority on letter writing, tells you everything you need to know to write clear, correct, effective letters. Here are the basic, simple and complete rules for: ! ?: &' - ! grammar and punctuation * correct stationary * prope... More

The events of September 11 continue to resonate in powerful, yet sometimes unexpected ways. For many journalists, the crisis has decisively recast their sense of the world around them. The familiar notions of what it means to be a journalist, how best to practice journalism, and what the public can ... More

... More

Aspiring romance writers will appreciate the industry-insider tips and practical advice offered in this fully revised and updated guide written by a top romance novelist. Step-by-step explanations to creating believable characters, handling dialogue, choosing settings, developing workable conflicts,... More

AThis book addresses two common forms of written communication that are used for very different purposes than ordinary memos or letters. Many people who are called upon to create proposals meant to inform or persuade others, find themselves in a panic over what looked to be a simple writing task. A ... More

BBC journalist and environmentalist Rory Spowers wanted to finally live his dream and abandon life in London for a more ecologically sustainable lifestyle. Moving with his wife and two toddler sons to a 60-acre abandoned tea estate in Sri Lanka, Rory sets out to create a model organic farm there and... More

Stories of depth and eloquence that take us to the very heart of the Indian experience For more than twenty years Mark Tully was the BBC Chief of Bureau in Delhi and his name and his voice became synonymous with the country he had made his home. For years he sent back dispatches interpreting the su... More

The author, an Indian novelist, recounts his experiences traveling in the U.S. during the late fifties... More

Challenged by a Kashmiri greengrocer in South Kensington, journalist Justine Hardy went to work for "The Indian Express" in New Delhi. This is an idiosyncratic, funny, and sad tale about writing as an outsider on the inside of a country where the newspapers are still printed on hot-metal machines an... More