Writing Skills

Every letter, e-mail, or proposal that you write in business qualifies as sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the reader's attention immediately and then, just as in a sales ... More

The Professional Writing Guide is for people who wish to improve the quality of their documents and the efficiency of their writing. Busy executives and other writers in organisations, who may spend between 30 and 80 per cent of their working time writing, will find it invaluable because it clearly ... More

The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indi... More

In this book, the authors deal with areas of the English language likely to offer difficulty to an undergraduate learner. Theory is kept to a minimum, and whenever outlined, thoroughly illustrated. The second part deals with different aspects of composition like precis writing, letter writing, descr... More

Never before has there been a book on English that was so helpful, yet so simple and enjoyable. Each chapter contains abundant and often humorous examples. Highly recommended for all types of libraries and for personal purchase.... More

New Page 1 Write your next report with complete confidence. A report which will be easy to read, easy to understand and easy to act on. Discover how to prepare and draft it, refine the layout and add vital finishing touches. Whether you're writing a weighty research report or an inter-depart... More

The aim of the book is to help develop the business writing skills you need to succeed. People are busier than ever and the ability to write in a clear and concise manner has never been more important. Whether it is on paper or on a computer screen, it must do the job it was intended to do - communi... More

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business.Fully revised and updated, How to Write Reports and Proposals provides practical pointers if you need to impress, convince and persuade your colleagues or clients. It wi... More

Business plans are needed to raise finance for a new venture, sell a business or to provide a blueprint for management in the future. Without such a plan, no bank, venture capital house or head office will consider finance for start-up or expansion.This fully revised new edition of How to Write a Bu... More

This book is about writing in the professional mathematical environment. There are few people equal to this task, yet Steven Krantz is one who qualifies. While the book is nominally about writing, it is also about how to function in the mathematical profession. Krantz has produced a quality work whi... More

New Page 1 A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results. How to write a Marketing Plan makes the arduous task of writing a... More

Your written words are a reflection of you - others will form an opinion of you based on the construction and tone of the messages you send. Taking the time to convey a positive image through proper and effective writing skills will have a direct impact on your ability to influence others, improved ... More

Why do some sales letters get spectacular results, while others are instantly consigned to the bin?If you want to know how to create truly successful sales letters then look no further. Drayton Bird, the internationally renowned expert on direct mail, reveals here the secrets of his trade.Acclaimed... More

There are rules and procedures in every company. There are policies that have evolved over time and May, or may not, be written. There are practices and precedents that may be tested in court. These are all good reasons for developing an HR Manual (some might call it an Employee Handbook), but the m... More

Your guide to easy, modern letter writing. Lillian Eichler Watson, famous authority on letter writing, tells you everything you need to know to write clear, correct, effective letters. Here are the basic, simple and complete rules for: ! ?: &' - ! grammar and punctuation * correct stationary * prope... More