Yes! (50 Secrets From The Science Of Persuasion)

You would almost certainly like your colleagues to agree with you more, your kids to do their homework and your neighbours to stop dropping litter. Every day we face the challenge of persuading others to do what we want. But what makes people say ‘yes’ to our requests? Based on over 60 years of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work an at home. Co-written by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn’t want to miss out on – all of them scientifically proven to boost your powers of persuasion. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success. About Author: S Dr Noah J. Goldstein is a faculty member at The University of Chicago Graduate School of Business. Steve J. Martin is the Director of Influence At Work (UK), who provide training and consultancy services based on the strategies in this book. Dr Robert B. Cialdini is Regents’ Professor of Psychology and Marketing at Arizona State University.