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Boards of directors are preoccupied with their companies' wealth. Research shows that, on average, board devote nine times more attention to spending and counting cash flow than to wondering where it comes from and how it could be increased.Marketing and the Bottom Line sets out to change this. Base... More

Marketing should impact on every area of the business, and yet few busy managers have time to wade through tomes of marketing literature. This is their solutionThe Financial Times Guide to Marketing is a perfect primer, taking you directly to the core of this essential discipline, and delivering the... More

The author is an internationally renowned investigator in the field of electromagnetic waves and diffraction theory.... More

As travelers increasingly seek out the exotic wildlife and idyllic sunsets of the developing world, a complex relationship involving tourism, the migration of workers, and the involuntary displacement of peoples has emerged. Milica Bookman explores that relationship—and the connection between popu... More

In the new century, few businesspeople will be untouched by international marketing: those who do not venture oversees will find themselves competing at home with foreign firms and brands. International marketing has become crucial to success; it has also become far more complicated. The Silk Road t... More

When Josef Vadassy arrives at the Hotel de la Reserve at the end of his Riviera holiday, he is simply looking forward to a few more days of relaxation before returning to Paris. But in St. Gatien, on the eve of World War II, everyone is suspect-the American brother and sister, the expatriate Brits, ... More

A chance encounter with a Turkish colonel with a penchant for British crime novels leads mystery writer Charles Latimer into a world of sinister political and criminal maneuvers throughout the Balkans in the years between the world wars. Hoping that the career of the notorious Dimitrios, whose body ... More

Returning to his hotel room after a late-night flirtation with a cabaret dancer at an Istanbul b(TM) ite, Graham is surprised by an intruder with a gun. What follows is a nightmare of intrigue for the English armaments engineer as he makes his way home aboard an Italian freighter. Among the passenge... More