Marketing Analytics  - For Strategic Decision-Making 1 Edition

Marketing Analytics - For Strategic Decision-Making 1 Edition (Paperback, Moutusy Maity, Pavankumar Gurazada)

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Marketing Analytics - For Strategic Decision-Making 1 Edition  (Paperback, Moutusy Maity, Pavankumar Gurazada)

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    Highlights
    • Binding: Paperback
    • Publisher: Oxford University Press
    • Genre: Business, Investing and Management
    • ISBN: 9780190130862
    • Edition: 1, 2021
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  • Description
    Analytics is taking up an increasingly larger role in a marketer's everyday decision-making. With a change in the customers' nature of buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics: For Strategic Decision-making has been written from a marketing perspective to provide a comprehensive overview of the analytical methods that are pertinent and important for a marketer through illustrations that make use of appropriate data sets and apply software such as R, SPSS and Excel.||About the Author||Moutusy Maity, Professor, Marketing Management Area, Indian Institute of Management Lucknow. Pavankumar Gurazada, Faculty (Business and AI), Great Learning, Bangalore.
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    Specifications
    Book Details
    Publication Year
    • 2021
    Number of Pages
    • 480
    Contributors
    Authored By
    • Moutusy Maity, Pavankumar Gurazada
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