Marketing: The theories. The relevance. The reality. The complete package.

Marketing: The theories. The relevance. The reality. The complete package. (Paperback, Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti)

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Marketing: The theories. The relevance. The reality. The complete package.  (Paperback, Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti)

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    Highlights
    • Binding: Paperback
    • Publisher: Oxford University Press
    • Genre: Economics, Finance & Business Management
    • ISBN: 9780198847991
    • Edition: 1, 2020
    • Pages: 776
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  • Description
    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, international edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
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    Publication Year
    • 2020
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