118 Brands Around Me !  (English, Paperback, Ravinder Varma)

A groundbreaking and thought-provoking book on business, branding, marketing and advertising. An innovative way to learn the trade and tricks of launching as well as marketing successful products or services in Indian Market. Customers Believe and Buy a Brand to get expected Benefits resulting in profitable Business. The benefits, the satisfaction, the positive experience, the value, and the usage that a customer experiences on buying a brand in terms of money and emotions is the true reward for a business. Business is all about Barter Transactions. I believe in a simple formula wherein: Customer Provides: Money + Emotions + Time + Effort Company Provides: Product + Utility + Usage + Trust + Service. If even one parameter is missing, there will either be no transaction or no satisfaction. This formula can be applied to everything, irrespective of whether you buy a biscuit or a car. And yes ! While writing this book, there were 118 brands around me, in my house. Trust me! My smartphone, printer, laptop, calculator, mosquito coil, hair oil, air conditioner, television, tube light, bulb, even my t-shirt and shorts, all are brands. (Do you all of a sudden feel the urge to start counting brands in your room, buddy?) Now, think how much these brands must have fought to one-up their competitor brand just to enter my room. You can understand how intense the competition is. Please Note : This book will make you unlearn and learn Marketing in a humorous way. Includes examples and case-studies from the Indian market.