3rd Edition Crossing the Chasm (English, Paperback, Moore Geoffrey)
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3rd Edition Crossing the Chasm (English, Paperback, Moore Geoffrey)
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13 Ratings & 1 Reviews₹239
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Highlights
- Language: English
- Binding: Paperback
- Publisher: HarperCollins Publishers Inc
- Genre: Business & Economics
- ISBN: 9780062292988, 9780062292988
- Pages: 288
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Crossing the Chasm, 3rd Edition
Geoffrey Moore explanation of the high tech marketing model is a must read for all those in in the tech industry. His explanation of how the psychology of buyer relates to strategy is excellent and very practical.
I have never seen such a superb explanation of how the buyer process relates to strategy before. Examples of companies which have used this approach to staying ahead of the curve from an innovation and profitability perspective is excellent.
I believe this book must be read by eve...
READ MOREI have never seen such a superb explanation of how the buyer process relates to strategy before. Examples of companies which have used this approach to staying ahead of the curve from an innovation and profitability perspective is excellent.
I believe this book must be read by eve...
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