ABMazing - The Art of Catching Whales with Tiny Nets (English, Paperback, Veda Iyer)

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Author

Veda Iyer

Highlights

Language: English
Binding: Paperback
Publisher: Notion Press
Genre: Business & Economics
ISBN: 9798891863590
Edition: 1, 2023
Pages: 168

Description

Fasten your seatbelt, because as we're about to explore marketing's uncharted waters, uncovering the treasures hidden within the high seas of ABM. This isn't just a journey; it's an odyssey into the future of marketing. It's time to step boldly into this brave new world of ABM and discover how it can not only keep pace with but also thrive amidst the whirlwind of change.

Specifications

Book Details

Imprint	Notion Press
Publication Year	2023

Contributors

Author Info

Veda Iyer is the Global CMO, Head Hyperscalers and Strategic Partnerships and Head Sales of Mphasis, with around 20 years of experience. She finished her education at SVKM's Narsee Monjee Institute of Management Studies. She is skilled at Business Development and Management. Her strategy is to blend account-based marketing, customer experience and personalization while never losing sight of ROI. In this book, she has shared her insights from her ABM leadership journey. Satish K Sadasivan is the Founder and CEO at Evolve Global Corp. He has been in leadership roles for more than 25 years, with a diverse range of international experience. He has a proven track record in delivering profitable business units, ranging from $10 million to $250 million. He believes that today's virtual world complicates sales and marketing, requiring new frameworks like ABM.

Dimensions

Height	5 in
Length	8 in
Weight	250 gr

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