Notion Press Accelerated Startup Discovery Playbook - Evidence-F...

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The Accelerated Startup Discovery Playbook is an actionable guide to generating the real-world evidence that underpins decisions in a long-term, successful, and profitable venture. Drawing on the author’s decade at IIT Bombay’s Desai Sethi School of Entrepreneurship and his work with many founders and teams, the 12-stage, iterative ASDP framework is designed to reduce rework and risk through a long and arduous startup journey. The companion SMAT© (Startup Maturity Assessment Tool) is a practical toolkit that helps founders assess real progress and make key decisions about whether to continue or iterate. Inside: • Twelve stages, each with a discovery objective, evidence standards, and diagnostic red flags • “What founders may get wrong’’ and 24 illustrative mini-cases set in the Indian context • SMAT©—a 72-question maturity dashboard for founders, mentors, and investors to assess real progress