Social media manager and popular blogger Aisha is flirty and flamboyant ... even as she battles personal demons that tell her she must stop eating if she wants to stay pretty. Ruhi couldn't be more different from her friend Aisha. Working at Litracy Publishing, she feels grossly under-appreciated by the editor-in-chief, who happens to be her mother. What keeps her going are her own ambitions - and her handsome author Tejas. Bestselling novelist Tejas has a bad case of writer's block. He leans on Ruhi for emotional support before getting enamoured by Aisha as he struggles to live up to everyone's expectations, including his own. Bold and unapologetic, this is a story of love and self-discovery, heartache and book launches.