Advertising Management For B.Com. IInd Semester of Babasaheb Bhimrao Ambedkar Bihar University, Bhupendra Narayan Mandal University, Jai Prakash University, Lalit Narayan Mithila University, Magadh University, Munger University, Patliputra University, Patna University, Purnea University, Tilka Manjhi Bhagalpur University, Veer Kunwar Singh University  (Paperback, K. Jain, P. Mahajan)

The book ‘Advertising Management’ has been published strictly according to the new syllabus for B.Com. Semeter II effective from the academic session 2023-24 under New Education Policy (NEP), 2020. The unique feature of the book is that all the topics of the new syllabus have been covered in the book. Keeping in new of the examination pattern, Long Answer, Short Answer and Multiple Choice Questions have been given in each chapter.