The concentration of natural hair color ingredients, the intensity of colouring and the regenerative treatments make ÃÂÃÂQUOÃÂî the first permanent dermocapillary natural colour activated by oil, with plants micro-pigments. Eric Favre, with his 25 years of experience in the world of luxury, thought up ÃÂÃÂQUOÃÂî as an extraordinary brand. Eric Favre, with his team of experts, developed the hair colour products that every woman has always dreamed to use. pure ÃÂÃÂQUOÃÂî COLOR is formulated with over 92% organic ingredients and has 21 clinical studies relating to its Best Hair Color quality and efficiency. Moreover, Eric Favre and his team of experts thought the natural hair care of women hair between colorings and have developed a restructuring serum spray and Dandruff Solution. With ÃÂÃÂQUOÃÂî, discover an exceptional sensory world, a clever blend of noble and timeless materials. ÃÂÃÂQUOÃÂî COLOR is already present in New York, Monaco, Budapest, Dubai, Montreal and Luxembourg. For more informations. PERMANENT AND Long Lasting hair color COLOR. 93% NATURAL AND ORGANIC INGREDIENTS. DERMATOLOGICALLY & CLINICALLY TESTED : Color prescribed by dermatologists. 100% WITHOUT AGRESSIVE INGREDIENTS : 0 Ammonium, Resorcinol, Parabens, Mineral oil, PPD, Heavy metals, Artificial fragrances, Formaldehyde, Paraffin, SLS, Silicone - Without gluten. Pure naturals AEQUO KIT COLOR CONTAINS : Color developer, coloring cream, fixing color shampoo, regenerative hair mask, restructuring serum spray, gloves, instructions.