Agri-input Marketing in India

Agri-input Marketing in India (English, Paperback, Venugopal Pingali)

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Agri-input Marketing in India  (English, Paperback, Venugopal Pingali)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: SAGE Publications India Pvt Ltd
    • Genre: Business & Economics
    • ISBN: 9788132117711, 9788132117711
    • Pages: 270
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    Description
    Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.
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    Book Details
    Imprint
    • SAGE Publications India Pvt Ltd
    Dimensions
    Height
    • 241 mm
    Length
    • 184 mm
    Weight
    • 440 gr
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