AMUL'S INDIA
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    AMUL'S INDIA (English, Paperback, Gujarat Co-operative Milk Marketing Federation Ltd)

    AMUL'S INDIA  (English, Paperback, Gujarat Co-operative Milk Marketing Federation Ltd)

    4.5
    196 Ratings & 58 Reviews
    285
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Harper Collins Publishers India
    • ISBN: 9789350291498, 9350291495
    Services
    • 10 Days Replacement Policy
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    Description

    Amul’s India: Based On 50 Years of Amul Advertising is an enthralling book about the Amul campaigns and how one hoarding after another, it tells the different stories of India.

    Summary

    The Amul hoardings are a craze in India and are markers of the ‘popular’ history of India. they have been sincerely followed by fans for years now. The ads are timeless are each one is a classic in its own right. These long-running campaigns have forever captivated the Indians belonging to all age groups. The protagonist of this epic saga has been a cute little girl, clad in a polka dot dress, who wins the heart of millions all over the country. This book showcases her journey through the eyes of eminent writers and prolific public figures like Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee. The book contains a collection of descriptions, essays, snippets and a selection of the classic ads. It also offers deep insight into the story behind the creation of the ads. This book is a way of commemorating and recognizing the efforts behind the creating ad and the little girl representing Amul India. 

    About the Authors

    The book is more like a compilation of work by important personalities like Rajdeep Sardesai, Harsha Bhogle, Shobhaa De and Alyque Padamsee.

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    Specifications
    Book Details
    • Imprint
      • Harpercollins
    Dimensions
    • Width
      • 164 inch
    • Height
      • 220 inch
    • Length
      • 6.46 in
    • Weight
      • 411 g
    Ratings and Reviews
    4.5
    196 Ratings &
    58 Reviews
    • 5
       140
    • 4
       30
    • 3
       16
    • 2
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    • 1
       6
    5

    Proud Owner of this Collector's item

    Its marvelous. If at all the Amul advertisements and hoarding have fascinated you and you family over the years then this is that perfect book for you. Its got the best of Amul ads and by "best", I literally mean it. Simply a visual delight. The print, cover and the overall feel of this book is superb. Its a collector's item and a must recommendation for budding artists, students and lovers of sensible and intelligent ads.

    The entire brand named "Amul" is beautifully captured in this special...
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    Rushabh Shah

    Certified Buyer

    1 Jun, 2012

    16
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    5

    A wonderful compilation

    Thanks to Flipkart for the prompt delivery after i pre - ordered this book. Amul's India is a Keepsake and an invaluable asset to any library. Thanks to the D'Cunha team for making this an affordable book accessible to many readers rather than going with the extravagant coffee table model. Everyone who has been entertained by the Amul moppet and its thought proving ads should own a copy of this book since it throws light on the incredible journey of the advertisement scenario, the genesis of ...
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    Namita Jonas

    Certified Buyer

    8 Jun, 2012

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    5

    A TIMELESS WONDER..A CHRONICLE OF MODERN INDIA...

    UTTERLY BUTTERLY DELICIOUS...


    finally the proud owner of a chronicle of INDIA...flipkart took a bit of time to deliver this beauty...but it was worth the wait ...

    Amul's India...


    the album !!! that holds up, an image of modern india..and thus heralding its super succesful brand with it..
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    Subhadeep Bhattacharjee

    Certified Buyer

    20 Jun, 2012

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    5

    Not by Bread Alone!!!

    Man does not live by bread alone. He also needs Amul Butter. (does this qualify me to be a copy writer for Amul? Na!)

    Lovely book. Devoured it, like I do the butter, in a single sitting.

    Every day at the office, when I look out of the window, I see the latest Amul Hoarding. Eagerly watch out for the new one every week. The hoarding advertising this book really made me hungry!

    So all you Amul Butter lovers grab a copy while you can.
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    Louvina Andrade

    Certified Buyer

    19 Jun, 2012

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    5

    A Must Collect

    I ordered this on Flipkart and got it yesterday. Leafing through the pages, I have found it unputdownable! The book takes you through the years and shows how the little Moppet has stood the test of time with its tongue-in-cheek liners. This one is a must have for management students, advertising buffs and the aficionados of Amul. The price is a steal. Long live Flipkart for helping me get the best deal!
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    Murali Duggineni

    Certified Buyer

    14 Jun, 2012

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    5

    Super service by Flipkart

    I ordered the book in the afternoon yesterday and it was delivered today in the morning. Hats off to the logistics department at Flipkart.

    As for the book, it is really a very good book to be in everybody's shelf. The polka dot girl has turned 50 and has been silently talking and highlighting all the issues in our country. Happy Birthday Amul Girl. Wishing you many more years of creativity!
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    Sharath Chandra

    Certified Buyer

    15 Jun, 2012

    3
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    5

    Awesome Idea & a supremely crafted compilation

    I have keenly followed the Amul's ad hoardings for its no-nonsense and blunt presentation and also the ideas and contemporary/ current hot cake topic selections.... People with a definitive satire bone will only understand these ads........
    Once I read/ heard about the book, I got desperate to possess one of these special compilations.... and to my expectation, the book didn't disappoint me a bit....Kudos to the editor's IDEA and the fineness with which the things are compiled... I read it ...
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    SHIRAZ ZAKIR

    Certified Buyer

    25 Jun, 2012

    2
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    4

    Just get it!

    I got this book for my sister's b'day and it's worth every penny. Looking at India's journey through time as shown by the Amul campaign is quite an exhilarating experience. It is a must-have book even for casual readers.
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    Charles C S

    Certified Buyer

    2 Jan, 2013

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    5

    Behind the Scenes - Amul Advertising

    A collector's book - Amul's India reminds me of Balbharati English text books in school.

    The smartass combination of Amul Adverts and contributions from different personalities make it a very interesting read! You will never find a dull moment!

    Did you know owing to a change in Ad agencies, Onida's devil and the Liril Girl were phased out? Did the ad agency for Amul ever change? No! Hence, the Amul's moppet still stays and continues to bring humor into our lives.

    A poem by Manish Jhaveri ...
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    Jimmy Karumalil

    Certified Buyer

    23 Sep, 2012

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    5

    Brilliant Book

    One word. Brilliant.
    A true collectors' copy. Most of us would have had no idea about the advent of GCMMF and AMUL; let alone the cute hoardings. These hoardings had captured my imagination for as log as I can remember so much so that I used to wait for a new hoarding to pop-up.
    In this book, we get to "own" all the hoardings that have been on display at one time.
    About the book itself; its very well laid out; with very good quality glossy pages.
    One comment about the chronology in the book;...
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    Nitin Shenoy

    Certified Buyer

    3 Aug, 2012

    1
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