This second book by Indian Innovators Association looks at the history of Andhra — this is not a story of Rajas and Sultans but of Entrepreneurs. The market is the battlefield. More specifically, it is about the Farmer Capitalists of Andhra and their technocrat successors.
What is unique about them? They are different; they are neither from the trading community nor from the deserts. The long prologue takes the reader to chapters on the Farmer Capitalists of Andhra, second generation Andhra entrepreneurs, an introduction to the fourth industrial revolution and ends by looking at some opportunities for smart Andhra entrepreneurs.
“Now is the time for successors to farmer capitalists to reinvent farming with tools of the fourth industrial revolution.”
Indian Innovators Association, a non-government organisation run by professionals as volunteers, is a mentoring body for innovators. As member of IFIA, organised first India International Innovation Fair in 2016 at Bangalore and at Visakhapatnam in 2017. Showcased Indian Innovations in several international fairs held in China, Korea, Thailand, Indonesia, Germany, Turkey, Egypt, USA etc. Published Guide Book ‘Patent IPR Licensing, Technology Commercialisation, Innovation Marketing’ in 2017. URL: http://www.indiainvents.in/
Aynampudi Subba Rao (A.S. Rao) is known for his pioneering work in Management of Technology as an author, policy maker, academic and mentor. His book, Management of Technology Management, published in 1993, was the first on this subject in India. He is currently associated with IIT, Hyderabad and VNR VJIET, Hyderabad. He is among the few working on the demand side of innovation.
Roshan Aynampudi is a management professional based in USA. He has an MBA from Clark University
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