Philanthropy, is becoming a hugh enterprise, with wealthy businessmen setting aside fortunes for worthy cause. Their targets are ambitious: no less than the removal of disease, disparity and deprivation on a vast scale that even governments may not be able to tackle. Thus, Bill Gates is striving to eradicate AIDS and Azim Premji is donating billions towards improving primary school education. And the Tatas have been running a host of institutions that have made a positive difference in the lives of thousands over the decades. In The Art of Effective Giving, R.M. Lala, director of the Sir Dorabji Tata Trust for eighteen years, shows how the choice to give enriched the lives of leading businessmen who practised philanthropy with the same passion that they showed as entrepreneurs. These pacesetters can serve as examples for us to follow in our own small ways. For compassion is greater than wealth, and learning to care is all that is necessary to make a difference. The Art of Effective Giving is about spreading the circle of people willing to reach out to others - for the sheer joy of giving.
R.M. Lala is the author of eleven books, including the bestselling The Creation of Wealth, a book on the Tatas, and the Beyond the Last Blue Mountain, his biography of J.R.D. Tata. He became a journalist at the age of nineteen and entered book publishing in 1951, establishing and managing the UK division of Asia Publishing House, the first Indian publisher to be established in London. In 1964 he became co-founder of the newsmagazine Himmat Weekly, which he edited for the next decade. He was director of the Sir Dorabji Tata Trust, Tata's premier charitable foundation, for eighteen years. He is also co-founder of the centre for the Advancement of Philanthropy and was its chairman from 1993 to 2008. His books have been translated into various languages, including the Japanese.