The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (English, Paperback, Guy Kawasaki)

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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything  (English, Paperback, Guy Kawasaki)

4.4
87 Ratings & 6 Reviews
₹343
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Penguin
  • ISBN: 9780241187265, 0241187265
  • Edition: 2015
Description

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success.

This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post

'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.

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Specifications
Book Details
Imprint
  • PORTFOLIO
Publication Year
  • 2015
Contributors
Author
  • Guy Kawasaki
Dimensions
Width
  • 0.79 Inches (US)
Height
  • 7.8 Inches (US)
Length
  • 5.08 in
Weight
  • 234 Grams
Ratings & Reviews
4.4
87 Ratings &
6 Reviews
  • 5
     55
  • 4
     21
  • 3
     5
  • 2
     4
  • 1
     2
4

Worth the money

Paper quality is poor and the letters are very small.
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Thirumalai M

Certified Buyer, Hyderabad

Feb, 2018

2
0
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5

Simply awesome

This is Really Awesome Book for Startups......
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Bhushan Kothari

Certified Buyer, Ahmadnagar

Jun, 2018

1
0
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5

Fabulous!

It's an amazing and i think you are lucky enough to purchase it from Flipkart it is delivered in with in two days and the packing was also great it I always a fun to shop with Flipkart
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varun sharma

Certified Buyer, Gagret

Feb, 2018

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0
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5

Terrific

An awesome book for "google-esque" start-ups. Go for it.
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DR MAITREYEE DAS

Certified Buyer, Kolkata

Feb, 2018

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0
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5

Terrific purchase

NICE PRODUCT
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Flipkart Customer

Certified Buyer, Malegaon

Jan, 2018

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0
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2

Bad quality

product was delivered late than the expected date . I was not expecting this from Flipkart .
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Deepankar Parashar

Certified Buyer, Dehradun

May, 2017

0
1
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All 6 reviews
Questions and Answers
Q:how many pages in here?
A:326 pages
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