Infused with a long lineage of innovation and excellence, the ZenFone Go is recognized globally for its incredible product design, including bringing home the 2015 iF Design Award. Zen means a balance of beauty and strength. It is also an introduction to new values that enhance the user experience in an entirely new way, custom-built for a dawning era of more active where lifestyle, technology and thought are one. The ZenFone Go exemplifies the perfect harmony of simplicity and sophistication with effortless elegance and detailed craftsmanship. When designing the ZenFone Go, we started with you in mind. As a result, ZenFone Go has a highly-intuitive control layout, incorporating a physical rear key as part of the new ergonomic arc design. Snapping selfies, adjusting the volume and retracing your steps now feels completely natural, regardless of whether you are right- or left-handed. The elegant new shape feels secure and extremely comfortable to hold. ZenFone Go includes PixelMaster, the renowned ASUS-exclusive technology that takes all the hard work out of capturing the best shots in every scenario. Our imaging experts’ world-class wisdom is devoted to creating simple-to-use tools that turn you into in photography pro - and PixelMaster is your everywhere shooting assistant! - Low light mode - HDR mode - Beautification mode - ƒ/2.0 aperture Through a combination of PixelMaster’s pixel-merging technology, which joins four adjacent pixels to form as one, and advanced image-processing algorithms, ZenFone Go’s Low Light mode increases light sensitivity by up to 400%. It also enhances noise reduction and boosts color contrast for clear and bright low-light shots with no need for flash. - 4X light sensitivity PixelMaster’s backlight (HDR) mode uses ASUS Pixel Enhancing technology to combine multiple shots in quick succession which expands the dynamic range and enhances brightness.