Attitudes, Personality and Behaviour (English, Electronic book text, Ajzen I)

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Author

Ajzen I

Highlights

Language: English
Binding: Electronic book text
Publisher: Open University Press
Genre: Non-Classifiable
ISBN: 9780335224005, 9780335224005
Pages: 192

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Description

This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability and unpredictability of human behaviour.

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Open University Press

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