Authentic Business  (Paperback, Neil Crofts)

Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. Takes you step by step, through the 'why?' and 'how?' of starting and running your own business. Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines. Taps into a huge, hungry market for good quality business start–up books.