Helps heal & protect delicate skin. Moisturizes for 24 hours. With natural Colloidal Oatmeal Dimethicone skin protectant. Pediatrician recommended. Contains natural colloidal oatmeal blended with rich emollients to soothe and help heal your baby's delicate skin. The naturally nourishing, non-greasy formula absorbs quickly, moisturizes for a full 24 hours, and it contains no drying alcohols and won't clog pores. It is hypoallergenic and fragrance free, so it won't irritate sensitive skin. It's even gentle enough for newborns. Aveeno® Baby Daily Moisture Lotion can be used every day to help keep your baby's skin soft, smooth and healthy. The Aveeno® brand has been Pediatrician recommended for nearly 60 years. Discover nature's secret for baby's healthy skin. Aveeno® Active Naturals.