Baby Genius – Products with a Purpose Frankie is thoughtful, kind, warm-hearted and sweet as cotton candy. This flutist is the heart and soul of the group bringing fun-loving play by ballet dance through the air. Baby Genius Frankie Soft Stuffed Plush Toy is perfect for the Safe Haven (0-6 months) stage when children need to feel safe and secure. It can continue to be a lifelong friend as children grow. From the award winning Baby Genius DVD series that has been entertaining and enriching young lives for 10 years comes a new selection of delightful, engaging toys true to the mission of “products with a purpose.” These innovative, educational products support the Baby Genius Learn and Grow program developed in partnership Stamford University professor emeritus Dr. Don Roberts. This prestigious program defines the 5 stages of natural growth experienced by all young children. As kids transition through their development, every waking moment is a time for exploration, discovery and wonder. The Baby Genius products align with these natural growth stages and encourage learning through age-appropriate interaction with their environment, challenging the child when they are ready for that challenge. Every Baby Genius product is age graded specifically to align with a child’s natural development. At every stage, play is learning, and Baby Genius products engage, enthrall and educate. Whether it is a soothing, soft plush friend for the 5 month old in the “Safe Haven” phase or a high-quality musical instrument for the creative and expressive 3 year old “Independent Doer”, each item is specifically designed and engineered to enhance that phase in a smart and meaningful way. So join your favorite Baby Genius characters; DJ, Frankie, Lola, Vinko, Oboe, Rosie and Tempo for hours of adventure where you can be sure that the product is just right for your child.