Banking, Computer & Marketing Aptitude for Bank Clerk/ PO Exams 1 Edition
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Banking, Computer & Marketing Aptitude for Bank Clerk/ PO Exams 1 Edition (English, Paperback, Shikha Agarwal, Nitya Krishna)

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Banking, Computer & Marketing Aptitude for Bank Clerk/ PO Exams 1 Edition  (English, Paperback, Shikha Agarwal, Nitya Krishna)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Disha
    • Genre: Entrance Exams Preparation
    • ISBN: 9789385846250, 9385846256
    • Edition: 1, 2015
    • Pages: 702
    Services
    • 10 Days Replacement Policy
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    Description
    Book 1 - Banking Awareness by DISHA is a comprehensive book designed especially for candidates appearing for various bank examinations - Bank PO/ SO/ Clerk/ RRB/ RBI examinations. The book comprises of 16 chapters. It consists of one complete chapter on Financial Awareness, Indian Economy and Budget. The book also consists of a chapter on Latest happenings in the Banking arena. With the coverage of study material in an exhaustive manner, the book has been written in a clear and lucid style, focusing on the crucial points and concepts that students need to understand to score better in exams. Each chapter consists of 2 Exercises. Exercise 1 is based on the previous year questions based on the chapter. Whereas Exercise 2 consists of Practice questions. Exercise 1 provides a vast collection of the previous years’ question papers of the different banking exams making it handy for all bank job aspirants. What makes Banking Awareness by DISHA stand apart is its complete package of the past seven years’ solved question papers which provide an insight to the users. The book attempts to give its users a clear description about the examination pattern. The book also includes detailed explanations on banking terminologies together with a large number of multiple choice questions specific to each chapter familiarizing the candidates with the possible questions and patterns. Book 2 - The newly developed book 'Computer Knowledge for SBI/ IBPS Clerk/ PO/ RRB/ RBI/ SSC/ Insurance Exams' has been written to provide a computer flare and aptitude to all the aspirants of Bank/ SSC/ Insurance exams. The book has been divided into 15 broad units. The first 11 units deal with all the fundamental concepts involved in Computers. The next 4 units provides the most commonly used Abbreviations, Glossary, Technologies & Terms used in banking and current information & developments in the IT field. These units will help in understanding the fundamentals and the current developments in the Computer domain. Each Unit covers Quick Concept Review which has important terms in the form of small definitions. This is followed by 2 level of exercises - PAST Exercise and Practice Exercise. The Past Exercise covers questions from various competitive exams from the past years at the end of each chapter followed by practice exercise. In all the book includes around 1200+ MCQ questions in the book. Book 3 - Marketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude.
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    Specifications
    Book Details
    Publication Year
    • 2015 November
    Table of Contents
    • Book 1 - Banking Aptitude
      1. History of Banking and its development
      2. Banking & Banking Structure - legal aspects
      3. RBI- structure and functions
      4. Money supply
      5. Banking and Commercial Laws
      6. Banker Customer Relationship
      7. RRBs - role & structure
      8. Cooperative Banks in India
      9. Priority Sector Advances: Origin
      10. Non Performing Asset in Banks : Important Points
      11. Modern aspects of Banking
      12. Foreign Trade and Banking
      13. Credit Function of Banks
      14. Para Banking services
      15. Financial Awareness
      16. Current Development in Banking

      Book 2 - Computer Aptitude
      Unit 1: Fundamentals Of Computers
      Unit 2: Components Of Computer Systems
      Unit 3: Computer Architecture
      Unit 4: Computer Software
      Unit 5: Computer Hardware
      Unit 6: Database Management System
      Unit 7: Basics Of Computer Networks
      Unit 8: Basics Of Internet Technology
      Unit 9: Microsoft Windows
      Unit 10: Microsoft Office
      Unit 11: Computer And Security
      Unit 12: Abbreviations
      Unit 13: Glossary
      Unit 14: Technologies And Terms Used In Banking
      Unit 15: Current Information And Developments In It Field
      Practice Sets 1 - 5

      Book 3 - Marketing Aptitude
      1. Fundamentals of Marketing
      2. Scope of Marketing
      3. Core Concepts of Marketing
      4. Marketing Environment
      5. Marketing Mix
      6. Marketing Process and Marketing Plan
      7. New Product Development and Product Life Cycle
      8. Market Research
      9. Marketing Channels
      10. Customer Relationship Management
      11. Consumer Behaviour
      12. Branding, Packaging and Labeling
      13. Pricing
      14. Managing Mass Communications
      15. Managing Personal Communications
      16. Modern Marketing Trends 
      17. Bank Marketing 
      18. Glossary 
      Practice Sets 1 - 5

    Dimensions
    Weight
    • 850 g
    In The Box
    • 3 Book
    Frequently Bought Together
    Ratings & Reviews
    4
    132 Ratings &
    14 Reviews
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    • 4
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    • 3
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    • 2
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    3

    Could be way better

    not very good ,just ok
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    ATUL SURYAWANSHI

    Certified Buyer, Jalgaon

    20 Jan, 2018

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    4

    Nice product

    Good
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    Abhisekh Lala

    Certified Buyer, Asansol

    5 Jan, 2018

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    2

    Two Stars

    Not that much good material and one book was almost torn..flpkrt pay attention to products while packing
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    Flipkart Customer

    Certified Buyer, Hiranagar

    1 Aug, 2017

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    1

    One Star

    DONT BUY WORST ANSWER PROVIDED. (WRONG OPTION ) MANY PRINTING MISTAKES. IRRELEVANT
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    Abhijeet Kulkarni

    Certified Buyer, Khamgaon

    26 Jul, 2017

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    5

    Great product

    Good
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    Anil Kumar

    Certified Buyer, Ongole

    15 Jun, 2017

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    3

    Decent product

    Good product.
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    Flipkart Customer

    Certified Buyer, Thoothukkudi District

    15 Jun, 2017

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    5

    Terrific purchase

    Nice product provided by the Disha Publication... Its helpful for banking preparation ..
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    Naibedya Kumar Bhoi

    Certified Buyer, Bhubaneswar

    13 May, 2017

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    3

    Just okay

    useful for students
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    mohnish kumar

    Certified Buyer, Pardih

    13 May, 2017

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    4

    Worth the money

    getting 3 books at this price is really reasonable......and the content/ quality of the books is good.
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    mousumi dutta

    Certified Buyer, Kalyani

    27 Apr, 2017

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    2

    Moderate

    Many printing mistakes
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    Flipkart Customer

    Certified Buyer, Giridih

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