Banking, Computer & Marketing Aptitude for Bank Clerk/ PO Exams 1 Edition
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Banking, Computer & Marketing Aptitude for Bank Clerk/ PO Exams 1 Edition (English, Paperback, Shikha Agarwal, Nitya Krishna)

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Banking, Computer & Marketing Aptitude for Bank Clerk/ PO Exams 1 Edition  (English, Paperback, Shikha Agarwal, Nitya Krishna)

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133 Ratings & 14 Reviews
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Disha
  • Genre: Entrance Exams Preparation
  • ISBN: 9789385846250, 9385846256
  • Edition: 1, 2015
  • Pages: 702
Description
Book 1 - Banking Awareness by DISHA is a comprehensive book designed especially for candidates appearing for various bank examinations - Bank PO/ SO/ Clerk/ RRB/ RBI examinations. The book comprises of 16 chapters. It consists of one complete chapter on Financial Awareness, Indian Economy and Budget. The book also consists of a chapter on Latest happenings in the Banking arena. With the coverage of study material in an exhaustive manner, the book has been written in a clear and lucid style, focusing on the crucial points and concepts that students need to understand to score better in exams. Each chapter consists of 2 Exercises. Exercise 1 is based on the previous year questions based on the chapter. Whereas Exercise 2 consists of Practice questions. Exercise 1 provides a vast collection of the previous years’ question papers of the different banking exams making it handy for all bank job aspirants. What makes Banking Awareness by DISHA stand apart is its complete package of the past seven years’ solved question papers which provide an insight to the users. The book attempts to give its users a clear description about the examination pattern. The book also includes detailed explanations on banking terminologies together with a large number of multiple choice questions specific to each chapter familiarizing the candidates with the possible questions and patterns. Book 2 - The newly developed book 'Computer Knowledge for SBI/ IBPS Clerk/ PO/ RRB/ RBI/ SSC/ Insurance Exams' has been written to provide a computer flare and aptitude to all the aspirants of Bank/ SSC/ Insurance exams. The book has been divided into 15 broad units. The first 11 units deal with all the fundamental concepts involved in Computers. The next 4 units provides the most commonly used Abbreviations, Glossary, Technologies & Terms used in banking and current information & developments in the IT field. These units will help in understanding the fundamentals and the current developments in the Computer domain. Each Unit covers Quick Concept Review which has important terms in the form of small definitions. This is followed by 2 level of exercises - PAST Exercise and Practice Exercise. The Past Exercise covers questions from various competitive exams from the past years at the end of each chapter followed by practice exercise. In all the book includes around 1200+ MCQ questions in the book. Book 3 - Marketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude.
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Specifications
Book Details
Publication Year
  • 2015 November
Table of Contents
  • Book 1 - Banking Aptitude
    1. History of Banking and its development
    2. Banking & Banking Structure - legal aspects
    3. RBI- structure and functions
    4. Money supply
    5. Banking and Commercial Laws
    6. Banker Customer Relationship
    7. RRBs - role & structure
    8. Cooperative Banks in India
    9. Priority Sector Advances: Origin
    10. Non Performing Asset in Banks : Important Points
    11. Modern aspects of Banking
    12. Foreign Trade and Banking
    13. Credit Function of Banks
    14. Para Banking services
    15. Financial Awareness
    16. Current Development in Banking

    Book 2 - Computer Aptitude
    Unit 1: Fundamentals Of Computers
    Unit 2: Components Of Computer Systems
    Unit 3: Computer Architecture
    Unit 4: Computer Software
    Unit 5: Computer Hardware
    Unit 6: Database Management System
    Unit 7: Basics Of Computer Networks
    Unit 8: Basics Of Internet Technology
    Unit 9: Microsoft Windows
    Unit 10: Microsoft Office
    Unit 11: Computer And Security
    Unit 12: Abbreviations
    Unit 13: Glossary
    Unit 14: Technologies And Terms Used In Banking
    Unit 15: Current Information And Developments In It Field
    Practice Sets 1 - 5

    Book 3 - Marketing Aptitude
    1. Fundamentals of Marketing
    2. Scope of Marketing
    3. Core Concepts of Marketing
    4. Marketing Environment
    5. Marketing Mix
    6. Marketing Process and Marketing Plan
    7. New Product Development and Product Life Cycle
    8. Market Research
    9. Marketing Channels
    10. Customer Relationship Management
    11. Consumer Behaviour
    12. Branding, Packaging and Labeling
    13. Pricing
    14. Managing Mass Communications
    15. Managing Personal Communications
    16. Modern Marketing Trends 
    17. Bank Marketing 
    18. Glossary 
    Practice Sets 1 - 5

Dimensions
Weight
  • 850 g
In The Box
  • 3 Book
Ratings & Reviews
4
133 Ratings &
14 Reviews
  • 5
     56
  • 4
     39
  • 3
     24
  • 2
     7
  • 1
     7
3

Could be way better

not very good ,just ok
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ATUL SURYAWANSHI

Certified Buyer, Jalgaon

Jan, 2018

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0
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4

Nice product

Good
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Abhisekh Lala

Certified Buyer, Asansol

Jan, 2018

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0
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2

Two Stars

Not that much good material and one book was almost torn..flpkrt pay attention to products while packing
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Flipkart Customer

Certified Buyer, Hiranagar

Aug, 2017

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1

One Star

DONT BUY WORST ANSWER PROVIDED. (WRONG OPTION ) MANY PRINTING MISTAKES. IRRELEVANT
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Abhijeet Kulkarni

Certified Buyer, Khamgaon

Jul, 2017

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5

Great product

Good
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Anil Kumar

Certified Buyer, Ongole

Jun, 2017

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3

Decent product

Good product.
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Flipkart Customer

Certified Buyer, Thoothukkudi District

Jun, 2017

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5

Terrific purchase

Nice product provided by the Disha Publication... Its helpful for banking preparation ..
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Naibedya Kumar Bhoi

Certified Buyer, Bhubaneswar

May, 2017

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0
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3

Just okay

useful for students
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mohnish kumar

Certified Buyer, Pardih

May, 2017

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4

Worth the money

getting 3 books at this price is really reasonable......and the content/ quality of the books is good.
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mousumi dutta

Certified Buyer, Kalyani

Apr, 2017

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2

Moderate

Many printing mistakes
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Flipkart Customer

Certified Buyer, Giridih

Jan, 2017

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All 14 reviews
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