Basics of Licensing: How to Extend Brand and Entertainment Properties for Profit  (English, Paperback, Danny Simon, Gregory J. Battersby)

Get your invention or idea to worldwide market. What is Licensing? How to License Brands, Characters and other intellectual property? Is your IP asset sales-ready? This book will help you learn the fundamentals of Licensing and Merchandising. Endorsed by the International Industry Merchandisers' Association (LIMA), "Basics of Licensing" is perfect for knowing your copyrights, money earning potential of your work/invention and ways to commercialize it in a competitive marketplace. "Basics of Licensing" covers preliminary steps in developing a licensed product and ensure a comfortable and lucrative place in the market.