Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data Into Profitable Insight  (How Anyone Can Use Business Analytics to Turn Data Into Profitable Insight)

This is one of the best books I have read on Analytics till date. Very easy to understand and grasp, and the concepts are highly applicable. Their unique framework is of great help in my work profile. The analytical concepts have been explained in a very simple language, can be easily followed by a person with non-analytical background. I would recommend this book to anyone looking for a handy read on Big Data or wanting to explore this hot career option!