In 1943 Collins & Co was established for manufacturing watch case and straps by Mr. Bhikalal . A. Shah. He was first to make Gold plated, Stretchable and Twistable straps He was the first Indian manufacturer, he has made his mark not only in India but also in so called ?? of Horological Industry, Switzerland. and was the supplier of case and band for a brand like f crafted high priced jewellery watches. Perceptive consumers soon began to seek out the quality and unique designing nature of BENTEX craftsmanship.