Summary: 21 shift strategies. 1 actionable playbook for those who dare to lead beyond 2020. This book is down-to-earth practical, to the point and meant for the busy, no b.s. leader of change, who genuinely cares about "humanizing business". It brings together proven concepts from behavioral economics and presents brain-based reasons for each shift strategy. This is supported with true stories, experiments and learnings from leading teams and consulting with various clients across industries. Context: During the last nine months of 2020, the pandemic pushed companies to the edge, leaving no choice for them but to adopt a “digital-first” strategy. While many companies shifted from analog to digital, they still grapple with an “industrial-age mindset”. In addition to reinventing business models enabled by technology, leaders now have the added responsibility of building purpose-driven enterprises with sustainability, diversity, inclusion and equity ingrained into their DNA. To make this happen, it is now clear that leaders must now expand their immediate focus to shifting the “mindset” of people in the organization, with redemption, perhaps, lying somewhere between the states of chaos and control.