Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition (English, Hardcover, Kim W.Chan)

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Blue Ocean Strategy, Expanded Edition  (English, Hardcover, Kim W.Chan)

4.7
317 Ratings & 23 Reviews
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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Harvard Business School Publishing
    • Genre: Business & Economics
    • ISBN: 9781625274496, 9781625274496
    • Pages: 320
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  • Description
    The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one -- Alignment, Renewal, and Red Ocean Traps -- that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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    Specifications
    Book Details
    Imprint
    • Harvard Business School Press
    Dimensions
    Width
    • 30 mm
    Height
    • 235 mm
    Length
    • 156 mm
    Weight
    • 539 gr
    Frequently Bought Together
    Blue Ocean Strategy, Expanded Edition
    4.7
    (317)
    ₹875
    1,250
    30% off
    Blue Ocean Shift
    4.7
    (49)
    ₹899
    1 Item
    875
    2 Add-ons
    1,591
    Total
    2,466
    Ratings & Reviews
    4.7
    317 Ratings &
    23 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 241
    • 57
    • 12
    • 2
    • 5
    4

    Good quality product

    Pages are made of recycled paper. The content is very useful for Entrepreneurs.
    READ MORE

    Ritesh Arora

    Certified Buyer, Amritsar

    Jul, 2019

    6
    0
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    4

    Nice product

    Bought it at 237rupee
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    Puneet Vishnoi

    Certified Buyer, Auraiya

    Dec, 2018

    18
    5
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    5

    Worth every penny

    excellent book, loved the way it has explained topics and examples
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    Flipkart Customer

    Certified Buyer, Noida

    Feb, 2019

    3
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    5

    Mind-blowing purchase

    if you even thing of business, you got to read this book. this book is just so much practical and make so much sense.
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    Ayush Kumar

    Certified Buyer, New Delhi

    Feb, 2019

    5
    1
    Report Abuse
    5

    Wonderful

    Must read book for every management guys and enterpteneurs.
    READ MORE

    Mirza Aamir

    Certified Buyer, New Delhi

    Jul, 2018

    3
    1
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    5

    Mind-blowing purchase

    Excellent for those wanting to know in details about the Blue Ocean Strategy. Nicely explained with good examples.
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    Shailendra Jayal

    Certified Buyer, Durgapur

    2 months ago

    1
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    5

    Great product

    This book can shift your focus from 'being IN the business' to 'being ON the business:
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    Flipkart Customer

    Certified Buyer, Mumbai

    Mar, 2019

    2
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    5

    Worth every penny

    good product
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    Sandeep Subramanyam

    Certified Buyer, Mysore

    Feb, 2019

    1
    0
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    5

    Awesome

    Very good book
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    Flipkart Customer

    Certified Buyer, Visakhapatnam

    Dec, 2018

    1
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    4

    Value-for-money

    Very nice book ..
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    usikeshan das

    Certified Buyer, Jabalpur

    May, 2017

    1
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    All 23 reviews
    Questions and Answers
    Q:How many pages available in this book?
    A:287
    Dibendu Parui
    Certified Buyer
    1
    0
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    Q:can i get hindi translation of this book?
    A:We don't have
    Atlantic (Ships from US/UK)
    Flipkart Seller
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    Q:is it the newest edition?
    A:Yes
    Suraj Kaushik
    Certified Buyer
    0
    0
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    Q:Does this book help in affiliate marketing?
    A:it is a book on strategy to create new demand,not specific on marketing
    Govinda Das
    Certified Buyer
    0
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    Q:Is this the latest Edition?
    A:its 2015
    Deepak Patel
    Certified Buyer
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    Q:is this helpful in corporate sales descision...?
    A:yeah obviously
    Prem Mohan Talluri
    Certified Buyer
    0
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    Q:what is this about?
    A:About creating monopoly through your business strategy.
    Dhruba Basumatary
    Certified Buyer
    0
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    Q:this book any able In hindi?
    A:This edition is written in English
    Dhruba Basumatary
    Certified Buyer
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