Blue Ocean Strategy, Expanded Edition (English, Paper Back, KRenée Mauborgne, W. Chan Kim) The Core Concept Of Blue Ocean Strategy Is Value Innovation, Which Means Creating A Leap In Value For Both Customers And The Company. Value Innovation Is Achieved By Aligning The Four Elements Of The Strategy Canvas: The Value Proposition, The Profit Proposition, The People Proposition, And The Strategic Profile Paperback, KRenée Mauborgne, W. Chan Kim
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