A must read - even if you are from a different background
Review for: Language English
The book is written by INSEAD profs who have explained their study of strategic moves spanning over 100 years across a number of industries. The language used is jargon free and even a person from a n...more
Anshuk Garg
, New Delhi
Helpful for 2
Verified Purchase
· Mar, 2014
5.0
•
A must read book for all strategists
Review for: Language English
An excellent book!
Blue Ocean Strategy is the best way to stand out in a crowded market.
Competition is in every market, you can’t escape it nor can you run away from it. Blue Ocean Strategy tells...more
Prof. Vivek Hattangadi
Helpful for 2
5.0
•
A must have for all top executives...
Review for: Language English
Gives really a perspective on hoe to expand the market for your products, which one might have thought, non existant.
Flipkart was prompt on service...
Mukul Jain
, Mumbai
Helpful
Verified Purchase
· Feb, 2014
5.0
•
Must Read
Review for: Language English
One of the best books i have read recently. A must read for all the entrepreneur who are encouraged to really do something new. An excellent buy and a must have for your collection you just cannot mis...more