The book is written by INSEAD profs who have explained their study of strategic moves spanning over 100 years across a number of industries. The language used is jargon free and even a person from a non-MBA background can follow it easily. Its wonderfully written and the strategy is comprehensively described.
Cost may seem on a higher end but then its HBR. But hasnt flipkart made it affordable ? :)

An excellent book!

Blue Ocean Strategy is the best way to stand out in a crowded market.

Competition is in every market, you can’t escape it nor can you run away from it. Blue Ocean Strategy tells how to stand out from your competitors; without competing. We need a different kind of mental make up to be in a saturated market. Michael Porter has rightly said ““The worst error in strategy is to compete with rivals on the same dimensions.”

Blue Ocean Strategy is the process of competing to...

Gives really a perspective on hoe to expand the market for your products, which one might have thought, non existant.
Flipkart was prompt on service...

One of the best books i have read recently. A must read for all the entrepreneur who are encouraged to really do something new. An excellent buy and a must have for your collection you just cannot miss this one.

A great ready especially for management people