Keep Learning More with Economics, Business and Management Books
If you are an economist or a student pursuing management education, you would know the importance of owning the best collection of economics, business and management books. It is good to understand the language of economics, even if you are neither of the above.
Economics and Finance Books
If you follow the latest happenings in the country, you would find time-to-time announcements being made by the Indian Government on the economic situation. You can learn more about economic concepts with economics books. If you are someone who enjoys financial content, some of the best books to read would be Indian Financial System by Bharati.V.Pathak, Advanced Economic Theory: Microeconomic Analysis by H L Ahuja, Macroeconomic Theory and Policy by H L Ahuja, Financial Management by Prasanna Chandra, Stocks to Riches: A Theory on Investor Behaviour by the Late Parag Parikh and many more.
Business and Management Books
The management field is a huge one and comprises the combination of several business domains such as marketing, finance, operations, human resources, etc. to effectively manage an organisation. Some of the best business management books in various fields are as follows -
Marketing
Marketing is undoubtedly one of the most important domains. For a better understanding of marketing concepts, you may refer to books such as Marketing Management by Philip Kotler and Marketing Secrets by Peter Spalton. Going digital is the thing of the 21st century and you can opt for books like Fundamentals of Digital Marketing by Puneet Singh Bhatia and The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson.
You can also buy books from the latest business areas such as market research and marketing analytics. A few books from the above-mentioned areas include Marketing Research: An Applied Orientation by Naresh K. Malhotra and Satyabhusan Dash, Marketing Analytics: Data-driven Techniques with Microsoft Excel by Wayne L. Winston.
Operations and HR Books
If you are a management student looking for the right domain-related books, here’s a list that could help you. In the operations domain, you can look for Operations Management: Theory & Practice by B. Mahadevan, and Operations and Supply Chain Management by Richard Chase, Ravi Shankar and Robert Jacobs. There are also books on operations research and logistics management. When it comes to the HR field, look for books on effective competency mapping such as HR From the Outside In by Dave Ulrich, Jon Younger, Wayne Brockbank and Mike Ulrich. In HR analytics, check out The Practical Guide to HR Analytics by Shonna Waters, Valerie Streets, Lindsay Mcfarlane and Rachael Johnson-Murray. You can also look for books in other HR functional areas such as training and development, recruiting and staffing, compensation and benefits, employee relations, HR compliance, and many more.
Buy Economics, Business and Management Books Online
You can buy your preferred economics, business and management books online, from the comfort of your home. Choose from a variety of reputable publishers such as Pearson, Penguin, Simon & Schuster, McGraw-Hill, and many more. While looking for these books up online, you can use keywords such as “business and management books”, “economics books”, and “business economics books”. You can also read them in select regional languages.
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