Bloomsbury Publishing (IN) Brand Vinci (English, Hardcover, Padak...more
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Product highlights
Title
Brand Vinci
Imprint
Bloomsbury India
Product Form
Hardcover
Publisher
Bloomsbury Publishing (IN)
Source ISBN
9789384052683
Genre
Business & Economics
Source Type
T
ISBN13
9789384052683
All details
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Description
Manufacturer info
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Book Details
Title
Brand Vinci
Imprint
Bloomsbury India
Product Form
Hardcover
Publisher
Bloomsbury Publishing (IN)
Source ISBN
9789384052683
Genre
Business & Economics
Source Type
T
ISBN13
9789384052683
Book Category
Economics, Business and Management Books
BISAC Subject Heading
BUS002000
Book Subcategory
Industrial Studies Books
ISBN10
938405268X
Language
English
Dimensions
Height
178 mm
Length
110 mm
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Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.
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Generic Name
Books
Country of Origin
India
Name and address of the Manufacturer
Rupa Publications India
Name and address of the Packer
Rupa Publications India
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