Brand Vinci (English, Hardcover, Padaki Pavan)
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Brand Vinci (English, Hardcover, Padaki Pavan)
3.7
9 Ratings & 5 ReviewsSpecial price
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Highlights
- Language: English
- Binding: Hardcover
- Publisher: Bloomsbury Publishing (IN)
- Genre: Business & Economics
- ISBN: 9789384052683, 938405268X
- Pages: 118
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Description
Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.
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Ratings & Reviews
3.7
★
9 Ratings &
5 Reviews
- 5★
- 4★
- 3★
- 2★
- 1★
- 4
- 2
- 0
- 2
- 1
5
Fresh,Simple and non academic
It is a good non academic book on branding. Very easy to read. Truly insightful with simple explanations.Worth it on a working desk.
READ MOREKunal
Certified Buyer, Bangalore
Feb, 2016
1
0
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2
Just didn't get it!
I have come across some good books on branding, but this is not one of them. The earlier 5-star reviews was one of the reasons I bought the book, but I just did not get it! Maybe I need to have extensive experience in the field to understand it, but then, if I had that, I wouldn't need a book on branding in the first place!
READ MOREJoshua Sikhamani
Certified Buyer, Bangalore
Nov, 2014
0
1
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5
SUPERB READ!!!
For all brand crazy people. Who believe in understanding that there is a lot of thought that goes into branding - this is a superb read. Do not miss this if you want to see the details of branding in a flash!!
READ MORESanjay Patil
Certified Buyer, Bangalore
Oct, 2014
2
0
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4
Branding in its elements
Talk about insights, this is it. No jargons to confuse you, no done-to death examples, a master Da vinci piece of work on branding, the way we ought to know.Once you start reading no stopping with this
READ MOREFlipkart Customer
Jul, 2014
0
0
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5
Refreshing, Enlightening, Practical
Found this so fresh, practical and original in its approach.Admire the clever way in which Da Vinci is being used to interpret the facets. The testimonials form R.Balki, Rahul Dravid, Subroto Bagchi etc are all so true and correct..
Don't miss this.
READ MOREDon't miss this.
Siddharth Dutt
Jul, 2014
1
0
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