Penguin Random House India Pvt. Ltd Brief Case (English, Paperbac...more
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Product highlights
Height
198 mm
Length
129 mm
Weight
230 gr
Title
Brief Case
Imprint
Penguin Business
Product Form
Paperback
Publisher
Penguin Random House India Pvt. Ltd
Genre
Business & Economics
All details
Features, description and more
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Description
Manufacturer info
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Dimensions
Height
198 mm
Length
129 mm
Weight
230 gr
Book Details
Title
Brief Case
Imprint
Penguin Business
Product Form
Paperback
Publisher
Penguin Random House India Pvt. Ltd
Genre
Business & Economics
ISBN13
9789377300586
Book Category
Economics, Business and Management Books
BISAC Subject Heading
BUS041000
Book Subcategory
Business and Management Books
ISBN10
9377300584
Language
English
Contributors
Author Info
Sanjay Arora holds a PhD in brand management, marketing communication and consumer behaviour, along with an MBA from IIM Bangalore. In 1987, he founded Shells Advertising Inc., which grew into one of central India’s largest advertising agencies. In 2009, it expanded overseas with a full-service branch in Dubai. His forty years of multifaceted experience have included being a faculty member at various management schools, editing a magazine and delivering keynotes at national and international conferences, corporate programmes, IITs and IIMs. He has also delivered fifteen TEDx talks and has been featured on CNN-News18 and NDTV. His daily marketing tips reach over a million followers and garner 25 million monthly views, and his appearance on Raj Shamani’s podcast, Figuring Out, has drawn over 1.2 million views. He can be found on various social media platforms: Instagram: https://instagram.com/sanjayarora YouTube: https://youtube.com/@sanjayarora LinkedIn: https://www.linkedin.com/in/sanjaynagpur Facebook: https://www.facebook.com/chiefsanjay X: https://x.com/chiefsanjay Website: https://www.drsanjayarora.com
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Why do we call every bottle of water ‘Bisleri’? How did removing an orange from a juice carton cost Tropicana millions? How did a sting become Dettol’s greatest advantage? The world’s most powerful brands are not built by advertising alone. They are built by understanding what people desire, fear, remember and trust—often before consumers understand it themselves. Brief Case presents a sharp, entertaining and useful collection of real brand stories that reveal why people buy what they buy. Through forty unforgettable cases—from Bisleri, Maggi, Dettol and Parle-G to De Beers, Dyson, LEGO, Patagonia and Spotify—veteran marketer Sanjay Arora uncovers the hidden psychology, cultural codes and business decisions behind iconic marketing wins and costly failures.
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Generic Name
Books
Country of Origin
India
Name and address of the Manufacturer
Penguin Random House
Name and address of the Packer
India Book Distributors (Bombay) Ltd
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