5 Interns. 1 Tough Boss. Add a Badass Veep. Sprinkle some nutty colleagues and agency. One ‘HELL’uva place to work and party. ‘Building the Perfect Beast – What REALLY happens in Brand Management’ is the Worlds First Brand management comic and captures the life of 5 young interns in the Big Bad world of Consumer marketing. More than 400 breathtaking illustrations in a Value Student Paperback version.
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Specifications
Book Details
Publication Year
2017 April
In The Box
1 Book
Ratings & Reviews
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Simply awesome
First and foremost, thank you for writing a book like 'Building the Perfect Beast'. Much needed today by young professionals who are so insecure and unsure of how they need to craft their professional careers.
I have an advertising, media and marketing background. I could relate to your book at several levels and take these as great learnings for myself.
a) Importance of Mentoring - The need to mentor young interns is more important today than ever before. But we don't mentor them. We ass...
Innovative !! This is probably the first comic in the brand management space. Provides a view of the brand management world with a mix of fantasy and humour