Business by Phygital  (English, Paperback, Dr. Ashwani Sharma)

In "Business by Physital," discover the powerful fusion of physical and digital elements that is shaping the future of business. Explore the concept of phygital business and its advantages, as well as the various types of phygital businesses across industries. Through insightful case studies, delve into the success stories of renowned companies like Airbnb, Spotify, and Zara, who have seamlessly integrated their physical and digital channels to create exceptional customer experiences. Gain valuable insights into strategies for implementing the phygital business model, leveraging AI and machine learning, optimizing supply chain management, and ensuring data privacy and security. Unlock the potential of the phygital revolution and learn how to navigate the complexities of global expansion. "Business by Physital" is your guide to thriving in the dynamic intersection of the physical and digital worlds.