New groundbreaking business models are what our generation needs to grow. Business Model Generation is a book which perfect for people who want to adopt new models to create revenue and value in business.
Summary of the Book
Business Model Generation is complete handbook for those people want to bring about a change in their business by adopting and implementing new business models. This book includes practical innovation techniques which are used by leading companies across the world.
About the Authors
Alexander Osterwalder is an author, speaker and strategy consultant. He owns a blog www.businessmodelalchemist.com which talks about business model innovation. Companies like IBM, 3M, Ericsson and Capgemini use business strategies described in Business Model Generation co-authored by Osterwalder.
Yves Pigneur is an author and professor at the Information Systems Institute of the University of Lausanne, Switzerland. Pigneur’s research has been published in over fifty books and refereed journals.
• Definition of a Business Model.
• The 9 Building Blocks.
• The Business Model Canvas.
• Unbundling Business Models.
• The Long Tail.
• Multi-Sided Platforms.
• FREE as a Business Model.
• Open Business Models.
• Customer Insights.
• Visual Thinking.
• Business Model Environment.
• Evaluating Business Models.
• Business Model Perspective on Blue Ocean Strategy.
• Managing Multiple Business Models.
• Business Model Design Process.
Where did this book come from?
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