Business Policy and Strategic Management 3rd Edition  (English, Paperback, Francis Cherunilam)

This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it. There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups.

About the Author
Dr. Francis Cherunilam is a postgraduate in Economics and Business Administration and a doctorate in the area of International Business. He is a prolific writer and has to his credit about three dozen books and more than 150 research papers and articles spanning over Management, Economics, Demography and Habitat. International Economics and Business are among the major areas of his academic interests. The Garyounis University, Libya, has published the Arabic version of his International Economics (McGraw-Hill). In 2008 he got the Best Seller Book award for his popular book International Business (PHI Learning). His other important books in this area are Global Economy and Business Environment, International Marketing, International Trade and Export Management, and International Business Environment (all by Himalaya). Some of his works have been published in Hindi too. He contributes a regular feature entitled `Corporate Scene` to the quarterly journal `Organisational Management`.

He has been a consultant to several public and private organizations, a Director of a Hundred Percent Export - Oriented Company, member of an advisory committee of a Central Government Organisation and a member of the Management Education Committee of the Kerala Management Association.

Dr. Cherunilam is a winner of the first Air India Award for Teachers for Excellence.

Table of Contents

• Business Policy and Strategic Management: Some Basics
• Mission, Objectives and Social Responsibilities
• Corporate Governance
• Business Environment
• SWOT Analysis and Strategy Formulation
• Strategy Implementation
• Strategy and Structure
• Strategy Evaluation and Control
• Portfolio Strategy
• Competitive Analysis and Strategies
• Corporate Level Generic Strategies
• Business Growth
• Mergers and Acquisitions
• Globalisation
• Turnaround Management and Restructuring
• Functional Strategies
• Management of Change Cases