BUSINESS SUTRA: A VERY INDIAN APPROACH TO MANAGEMENT
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BUSINESS SUTRA: A VERY INDIAN APPROACH TO MANAGEMENT (English, Paperback, Devdutt Pattanaik)

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BUSINESS SUTRA: A VERY INDIAN APPROACH TO MANAGEMENT  (English, Paperback, Devdutt Pattanaik)

4.5
265 Ratings & 20 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: ALEPH
    • ISBN: 9789384067540, 9384067547
    • Edition: 2015
    • Pages: 448
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    Description
    Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.

    Awards - Winner of the DMA-NTPC Book Award 2013.

    In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomia battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomia playground where everyone is happy.

    Sailent Features-
    • By Devdutt Pattanaik, the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the countrys foremost motivational speakers.
    • The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies.
    • Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC. His TED talk on mythology and management received over 8, 10,000 hits online.
    • Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed.
    • Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to.
    • Booklets with excerpts, business cards, posters and an extensive tour by the author to top management institutes, business schools and leading corporations as part of the marketing plan to promote the book
    About the Author

    Devdutt Pattanaik
    is a renowned author, mythologist and leadership consultant. He has written over thirty bestselling books, published several hundred articles and given numerous talks and presentations on Indian mythology, culture, business and management. He was formerly the Chief Belief Officer of the Future Group. He is currently a much sought-after speaker, leadership coach, management advisor and consultant on diversity and culture.
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    Specifications
    Book Details
    Publication Year
    • 2015 August
    Dimensions
    Width
    • 5.5 inch
    Height
    • 8.5 inch
    Ratings and Reviews
    4.5
    265 Ratings &
    20 Reviews
    • 5
       176
    • 4
       64
    • 3
       14
    • 2
       7
    • 1
       4
    5

    Wonderful

    Packaging was extremely well done. Hope other books packaging comes like this one did.
    Shipping was fast.
    The book itself was informative and interesting; relating puranas with business world.
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    Anna Charlton

    Certified Buyer

    23 Jul, 2016

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    5

    Must buy!

    The book provides an indept understanding of human psychology which can not only be applicable in context of Indian management but throughout the globe.
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    Avratanu Dutta

    Certified Buyer

    22 Apr, 2018

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    5

    Great product

    Always on time flipkart, this is what I like about you. Book was in good condition, nice packaging. Thank you
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    Virendra Singh Shekhawat

    Certified Buyer

    6 Mar, 2018

    1
    0
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    5

    Just wow!

    Well written and valuable information.
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    Bharath Basavaraj

    Certified Buyer

    13 Oct, 2018

    0
    0
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    3

    Good

    not productive for me..
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    shail

    Certified Buyer

    6 Sep, 2018

    0
    0
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    2

    Bad quality

    not so good below expectations
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    Flipkart Customer

    Certified Buyer

    2 Jul, 2018

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    5

    Must buy!

    Mr. Devdutt has made a wonderful book. It provides completely new insights in Indian Business philosophy . A must read for all business people to get a better understanding of Indian Customer market.
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    Flipkart Customer

    Certified Buyer

    30 Jun, 2018

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    5

    Worth every penny

    No other writer had ever recreated our mythology in such a meaningful and practical way.It takes me back when grandpa told us the stories of Ramayana & Mahabharata.Only this time I could find relevance to our lives too.
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    Anu Choudhary

    Certified Buyer

    31 May, 2018

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    5

    Mind-blowing purchase

    The book was well maintained , quality was also good , received very soon thanks flipkart
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    Flipkart Customer

    Certified Buyer

    14 Dec, 2017

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    4

    Pretty good

    Very different n distinctive way of relating mythology to the modern business. An eye opener for blind followers western way.
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    Flipkart Customer

    Certified Buyer

    8 Nov, 2017

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    All 20 reviews
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