Business Sutra - A Very Indian Approach to Management
ON OFFER
Get notified when this item comes back in stock.

Business Sutra - A Very Indian Approach to Management (English, Hardcover, Dr. Pattanaik Devdutt)

Share

Business Sutra - A Very Indian Approach to Management  (English, Hardcover, Dr. Pattanaik Devdutt)

4.4
333 Ratings & 54 Reviews
Special price
₹420
695
39% off
Sold Out
This item is currently out of stock
Author
Read More
Highlights
  • Language: English
  • Binding: Hardcover
  • Publisher: Aleph Book Company
  • Genre: Business & Economics
  • ISBN: 9788192328072, 8192328074
Description

Winner of the DMA-NTPC Book Award 2013

Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise - if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi-a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi-a playground where everyone is happy.

Interesting Facts

  • Devdutt Pattanaik is the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country’s foremost motivational speakers.
  • The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies.
  • Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC. His TED talk on mythology and management received over 8, 10,000 hits online.
  • Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed.
  • Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to.

About the Author

Devdutt Pattanaik is a doctor who worked in the pharmaceutical and healthcare industry for fifteen years, before turning his passion for mythology into his profession. He has authored over 600 articles and 30 books on the relevance of sacred stories, symbols and rituals in modern times. His books include - Myth=Mithya - Decoding Hindu Mythology, Book of Ram, Jaya - An Illustrated Retelling of the Mahabharata, Sita - An Illustrated Retelling of the Ramayana, 7 Secrets from Hindu Calendar Art, 7 Secrets of Vishnu, 7 Secrets of Shiva, 7 Secrets of the Goddess, Devlok series for children, Pashu - Animal Tales from Hindu Mythology, 99 Thoughts on Ganesha, Business Sutra - A Very Indian Approach to Management and Shikhandi - And Other Tales They Don’t Tell You.

Read More
Specifications
Imprint
  • Aleph Book Company
Publication Year
  • March
More Details
  • Generic Name
    • Books
Ratings & Reviews
4.4
333 Ratings &
54 Reviews
  • 5
     200
  • 4
     86
  • 3
     26
  • 2
     10
  • 1
     11
5

Very interesting 3B framework

I received this book yesterday and was riveted right away - I am a keen follower of HBR and was very keen to read this as soon as I read the review in The Hindu. I pre-ordered this book and it was promptly delivered with tracking updates sent to my mobile in a timely fashion - Thanks Flipkart.

Now on to the book itself - I think Devdutt has captured the essence of his arguments / beliefs very well - He builds credibility about himself, right upfront. Then drives home the point of WHY we nee...
READ MORE

Balajii Chandarasikharan

Certified Buyer

Mar, 2013

2
0
Report Abuse
4

Good book but a little biased opinions at places

This book is definitely a good read.

But certain disclaimers to the readers.
1. Unless you like a little bit of mythology and are inclined towards spirituality this may not be the right book for you
2. This is one book which needs a little knowledge of Hindu gods otherwise it may be a bouncer at many places

Overall a good read and keeps you interested across the pages. At some points I found the author's views biased but that is a personal perspective.

Take it in a little light and refre...
READ MORE

Amit Toshniwal

Certified Buyer, Navi Mumbai

Jan, 2014

3
1
Report Abuse
5

An easy yet profound read!

Well researched - Devdutt superbly draws allegories between stories and themes in Indian mythology with common dilemmas facing the Indian manager. Often it is easy to identify ourselves & our dilemmas with the characters & events in Indian mythology- simply because this reflects the very essence of our culture and who we are. Hence it is easy to look at these allegories and find an instant connection to our own dilemmas & situations in the corporate world. If you an Indian manager - it is a m...
READ MORE

Krrish

Certified Buyer, Bangalore

Jan, 2014

2
1
Report Abuse
4

Business Sutra

1. Very Practical and contemporary for Indian situations

2. The author has also given cultural references which is quite apt

3. It is a myth that Management Gyan is only available with foreign authors. This book breaks the same

4. The price of the book is very reasonable considering the contents. This would have been easily 2 to 3 times for a foreign author
READ MORE

Krishna Kumar

Certified Buyer, Chennai

Jul, 2014

1
0
Report Abuse
5

Super!

Absolute Read for Business Owners
READ MORE

Rahul Kshirsagar

Certified Buyer, Solapur

Sep, 2017

0
0
Report Abuse
5

Awesome

Awesome
READ MORE

Flipkart Customer

Certified Buyer, Lucknow

Sep, 2017

0
0
Report Abuse
5

Indian business context !

Very good book to get insight on India business context.
READ MORE

Maheshkumar Kakade

Certified Buyer, Pune

May, 2017

0
0
Report Abuse
5

Great product

Awesome book
READ MORE

Rahul Ryan

Certified Buyer, Dehradun

May, 2017

0
0
Report Abuse
5

Great book

Great book on leadership and great service by Flipkart
READ MORE

Angsuman Chaudhuri

Certified Buyer, Kolkata

Aug, 2016

0
0
Report Abuse
5

very good book

Very good application of Indian philosophy and mythology in modern concept ...a must read for every one interested in management
READ MORE

H ACHARYA

Certified Buyer, Jabalpur

Feb, 2016

0
0
Report Abuse
+
All 54 reviews
Have doubts regarding this product?
Safe and Secure Payments.Easy returns.100% Authentic products.
Back to top