Business Sutra : A Very Indian Approach to Management
    Business Sutra : A Very Indian Approach to Management (English, Hardcover, Devdutt Pattanaik)

    Business Sutra : A Very Indian Approach to Management  (English, Hardcover, Devdutt Pattanaik)

    253 Ratings & 52 Reviews
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    • Language: English
    • Binding: Hardcover
    • Publisher: Aleph Book Company
    • ISBN: 9788192328072, 8192328074
    • Edition: 2013
    • Pages: 446
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    Winner of the DMA-NTPC Book Award 2013

    Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.

    In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise - if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi-a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi-a playground where everyone is happy.

    Interesting Facts

    • Devdutt Pattanaik is the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country’s foremost motivational speakers.
    • The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies.
    • Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC. His TED talk on mythology and management received over 8, 10,000 hits online.
    • Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed.
    • Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to.

    About the Author

    Devdutt Pattanaik is a doctor who worked in the pharmaceutical and healthcare industry for fifteen years, before turning his passion for mythology into his profession. He has authored over 600 articles and 30 books on the relevance of sacred stories, symbols and rituals in modern times. His books include - Myth=Mithya - Decoding Hindu Mythology, Book of Ram, Jaya - An Illustrated Retelling of the Mahabharata, Sita - An Illustrated Retelling of the Ramayana, 7 Secrets from Hindu Calendar Art, 7 Secrets of Vishnu, 7 Secrets of Shiva, 7 Secrets of the Goddess, Devlok series for children, Pashu - Animal Tales from Hindu Mythology, 99 Thoughts on Ganesha, Business Sutra - A Very Indian Approach to Management and Shikhandi - And Other Tales They Don’t Tell You.

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    Book Details
    • Publication Year
      • 2013 March
    • Authored By
      • Devdutt Pattanaik
    • Width
      • 6 inch
    • Height
      • 9 inch
    253 Ratings
    52 Reviews
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    Most Helpful 
    Most Recent 
    By Certified Buyers 

    Good book but a little biased opinions at places

    This book is definitely a good read.

    But certain disclaimers to the readers.
    1. Unless you like a little bit of mythology and are inclined towards spirituality this may not be the right book for you
    2. This is one book which needs a little knowledge of Hindu gods otherwise it may be a bouncer at many places

    Overall a good read and keeps you interested across the pages. At some points I found the author's views biased but that is a personal perspective.

    Take it in a little light and refre...

    Amit Toshniwal

    Certified Buyer

    20 Jan, 2014

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    Very interesting 3B framework

    I received this book yesterday and was riveted right away - I am a keen follower of HBR and was very keen to read this as soon as I read the review in The Hindu. I pre-ordered this book and it was promptly delivered with tracking updates sent to my mobile in a timely fashion - Thanks Flipkart.

    Now on to the book itself - I think Devdutt has captured the essence of his arguments / beliefs very well - He builds credibility about himself, right upfront. Then drives home the point of WHY we nee...

    Balajii Chandarasikharan

    Certified Buyer

    13 Mar, 2013

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    An easy yet profound read!

    Well researched - Devdutt superbly draws allegories between stories and themes in Indian mythology with common dilemmas facing the Indian manager. Often it is easy to identify ourselves & our dilemmas with the characters & events in Indian mythology- simply because this reflects the very essence of our culture and who we are. Hence it is easy to look at these allegories and find an instant connection to our own dilemmas & situations in the corporate world. If you an Indian manager - it is a m...


    Certified Buyer

    19 Jan, 2014

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    Indian business context !

    Very good book to get insight on India business context.

    Maheshkumar Kakade

    Certified Buyer

    14 May, 2017


    Great product

    Awesome book

    Flipkart Customer

    Certified Buyer

    13 May, 2017


    Great book

    Great book on leadership and great service by Flipkart

    Angsuman Chaudhuri

    Certified Buyer

    8 Aug, 2016


    very good book

    Very good application of Indian philosophy and mythology in modern concept ...a must read for every one interested in management


    Certified Buyer

    29 Feb, 2016


    Good Book, great buy

    Very Good Book. Reading this book is easy, but digesting this books really takes time.
    The author has shown mythology stories with the real life corporate stories. If you get gist of this book, you know how to function efficiently in MNCs

    Raj Narsipuram

    Certified Buyer

    6 Feb, 2016


    superb to read.

    Good book ,nice to read.
    Amazing fact.
    I love it.
    And good packing , nice service.


    Certified Buyer

    30 Dec, 2015


    Can only be read when you have lot of time!

    Shows a Indian perspective towards lot of management principles. Good if we can appreciate someone who puts things into different perspective, in hindsight. Becomes a little boring and repetitive. Cannot be read at one go, sit through, read, pause and then again read, may be, a page-a-day.

    Tarun Bagri

    Certified Buyer

    2 Jun, 2015

    View all 52 reviews
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