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Winner of the DMA-NTPC Book Award 2013
Business Sutra - A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.
In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise - if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi-a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi-a playground where everyone is happy.
About the Author
Devdutt Pattanaik is a doctor who worked in the pharmaceutical and healthcare industry for fifteen years, before turning his passion for mythology into his profession. He has authored over 600 articles and 30 books on the relevance of sacred stories, symbols and rituals in modern times. His books include - Myth=Mithya - Decoding Hindu Mythology, Book of Ram, Jaya - An Illustrated Retelling of the Mahabharata, Sita - An Illustrated Retelling of the Ramayana, 7 Secrets from Hindu Calendar Art, 7 Secrets of Vishnu, 7 Secrets of Shiva, 7 Secrets of the Goddess, Devlok series for children, Pashu - Animal Tales from Hindu Mythology, 99 Thoughts on Ganesha, Business Sutra - A Very Indian Approach to Management and Shikhandi - And Other Tales They Don’t Tell You.
Good book but a little biased opinions at places
20 Jan, 2014
Very interesting 3B framework
13 Mar, 2013
An easy yet profound read!
19 Jan, 2014
Indian business context !
14 May, 2017
13 May, 2017
8 Aug, 2016
very good book
29 Feb, 2016
Good Book, great buy
6 Feb, 2016
superb book.fun to read.
30 Dec, 2015
Can only be read when you have lot of time!
2 Jun, 2015