CASE STUDY : An Incredible way of Learning  (Paperback, Siddharth Nanda)

It brilliantly encompasses case studies ranging from fundamental marketing strategies, CSR cases , to Brand failures. A reliable source of unique case studies related to brands like Quaker oats,Toyota, Britannia, Papersnparcels , etc. provides better understanding and compliments modern day marketing practices. I personally belief that the book would enrich students , scholars and academicians alike from the domain of marketing. Each of the case studies are written in a crisp, fathomable and...