Change to Strange  (English, Paperback, Cable Daniel)

To achieve sustained competitive advantage, one must create and deliver something that's valuable, rare, and hard to imitate -- and that can't be achieved with a run-of-the-mill workforce. A successful workforce needs to be strikingly different, obsessively focused on delivering on a unique value proposition. Compared with everyone else's workforce, it needs to be downright strange. This book is about everything it takes to build a workforce that's strange and extraordinary enough to execute on the most powerful strategies and a unique value proposition. It's about understanding exactly how a workforce needs to be different... creating an end-to-end Strange Workforce Value Chain... implementing workforce systems that supports unique goals... establishing detailed metrics based on what makes an organization unique... using those metrics to drive clarity throughout the entire organization, and steer it towards success.